Blog writing is brilliant for business and is essential to your SEO strategy. A quality blog will keep your audience engaged, position you as an expert in your field and help build trust with your prospects. So it’s no surprise that B2B marketers who use blogs generate a staggering 66% more leads than those who …
The Superpower You Should Seek in a Commercial Writer So, you’re on the hunt for a commercial writer — a great copywriter who can sell your products or services with words, raise the profile of your organisation and make your business bucketloads of cash. Great, but what single quality should you look for? Maybe you’ll …
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Writing with Rhythm: How to Create Cadence in Your Copy Do you have a feel-good song? You know, the one song that never fails to pick you up and put the smile back on your face. Mine’s Paolo Nutini’s Pencil Full of Lead (Sunny Side Up is a great album by the way!). But apart …
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Every business these days needs a content writer because every business needs content. You can write yourself, bring someone in-house or outsource to a freelancer or an agency. But with almost 90% of companies utilising content marketing in 2016 and more planning to prioritise content this year, can you afford to miss out on inbound …
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Is starting a sentence with a conjunction okay? I was asked this question recently by a client, which has prompted me to write this blog. My answer to my client was: forget what you were taught in school about never starting a sentence with a conjunction. In the world of copywriting, it’s about getting your …
Keep Your Copywriting Clanger Free Need copy that connects to your audience and converts your readers into customers? About to start writing your marketing literature for the new year? Like to avoid a copywriting clanger at all costs?  Well-written copy communicates your story, reels your reader in and gets them to buy what you’re …
SEO Copywriting: Writing for Readers and Robots Often, writing anything at all can be a terrifying task, never mind trying to add SEO into the mix. But having a basic understanding of SEO copywriting is essential for anyone who creates content for the web. After all, it’s all very well putting top-notch content onto your …
