Website copywriting services aren’t necessarily the first thing to spring to mind when you think about having a new site. It’s usually the design. With its glitzy graphics and fantastic fonts, design has always been copy’s more glamorous cousin. Design sashays into the party the best dressed and most adored, while copy sits quietly in …
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Learn how to write faster, without continually stopping to edit your work, and your writing will thank you. Really, it will. Just pick up your pen (I’m old fashioned that way!) and start writing. Let your ideas flow without interruption. Don’t worry at this stage about sentence structure, paragraph length, or being pernickety with punctuation. …
Writing with Rhythm: How to Create Cadence in Your Copy Do you have a feel-good song? You know, the one song that never fails to pick you up and put the smile back on your face. Mine’s Paolo Nutini’s Pencil Full of Lead (Sunny Side Up is a great album by the way!). But apart …
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3 easy ways to boost your blog traffic Are you spending hours writing interesting blog articles? Are you posting regularly but only seem to have a handful of readers? Are you getting increasingly frustrated that your brilliant blog posts are receiving no traffic? Maintaining a blog is hard work and a long-term commitment. And of …
Spruce up your content this spring Yes, spring has finally sprung. It’s time to banish your bobble hat, shelve your scarf and wave goodbye to that heavy winter coat. It’s out with the old and in with the new. It’s time to pull out your paint brush, deep clean your cupboards and freshen up your …
5 reasons why you should engage a copywriter Do you run your own business? Or do you head up a department? If so, you’re a great manager, organiser and an expert in your field. You’re the sort of person who makes things happen, so you’re probably juggling a lot of balls. In other words, you’re …
How to make your audience fall in love with your brand We’ve all been there: a night out with friends and you spot someone who catches your eye. They look totally gorgeous — the shiny hair, the sparkly eyes, the groovy dance moves. So, you shimmy on over to say hello and they’re even more beautiful …
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A new year, a new content strategy So, it’s that time of year again: the time of year we all resolve to be better than we were last year. Half of us have enthusiastically joined the local gym, with the steadfast intention of daily spin classes and the other half have rolled out the yoga …
It’s all very well that you have your own website. But honestly? It means nothing if you don’t update the content. Many small business owners fall into the trap of neglecting their online presence. They design a website, write some content and forget all about it. Unfortunately they don’t realise they are damaging their own …
Wondering how to write web content that sells? Of course you are! Anyone who runs a business in the 21st century knows how important it is to have a great website. Your website is, more often than not, how your business is first seen by your potential customer. And we all know how crucial it …
