Latest posts by Laura Cyples
- How to Win More Business in 2020 - 18th December 2019
- How to Write Faster (and Better) - 14th September 2019
- Design Your Digital Content: Using the F Pattern to Boost Engagement - 12th August 2019
As the year comes to an end, you’re probably beginning to put plans in place for the year ahead and wondering how to win more business in 2020. How can you build your brand? How can you bag more clients? How can you grow your business and increase sales?
Here are four things you can do to help improve the way you communicate and connect with current and future customers in 2020.
Create a Content Strategy
Maybe you know you need to be creating quality content to attract new customers and hold on to existing ones, but you haven’t got a clue what you should be writing about? Or perhaps you’re generating regular content, but you’re not sure if it’s resonating with your target audience in the right way and at the right stage of their buyers’ journey?
If this is the case, creating a content strategy will help you be clear about who you’re targeting, why you’re creating content, and how it’s best distributed.
It’s much better to have a content strategy in place than to create content blindly.
With a clear plan, you can create content that will move your leads from the awareness stage, on to the consideration stage and finally to the all-important decision stage. It means that each piece of content you create will be relevant to one of the goals set in your content marketing strategy.
With a content strategy, you’ll be clear about the content needed to attract new business. And you’ll know that every piece of content you produce has a purpose.
Ascertaining the why? who? what? when? and how? will help your business get the best results from your content creation.
Liven up Your Marketing Literature
It’s competitive out there. Whatever industry you’re in, there are dozens of other companies continually competing with you for customers. So, how do you make sure your marketing literature hits the mark and gets the custom over your competitor?
Don’t be boring.
Nobody enjoys reading dull, lifeless content. People don’t have the attention spans, or the inclination, to read your brand-new marketing brochure if its content is sending them off to sleep.
Liven things up in 2020 and see your sales soar.
Kick-off Your Content Marketing
It’s hardly shocking news that blogging is brilliant for business. But if you’ve meant to invest some time or marketing budget into content creation and would like to win more business next year, then 2020 is the time to start.
Don’t miss out any longer on the benefits of content marketing, as it’s through your content that you communicate with your prospects and customers. It’s how you educate them, engage them and create relationships with them.
Creating regular, quality blog articles to add to your website and distribute on your social channels will tell your prospects you’re an authority in your industry. And people like to get the information they need in this way. According to Stratabeat, ’80 per cent of business decision-makers prefer to get company information in a series of articles, versus an advertisement.’
Content marketing can be highly effective for your business. It will improve your SEO, build your authority and boost engagement with your audience.
Shout About Your Successes
You’re great at what you do. You know that, your customers know that, so make sure everyone else knows that too.
Case studies are a fantastic way to showcase your successes.
Add case studies to your website, include them in your sales brochure and tell the world about all the fantastic work you’ve been doing.
If prospects know how you’ve helped others, they’re more likely to trust you enough to get in touch when they need your products or services.
Need help putting together a solid content strategy, creating case studies or livening up your marketing literature, get in touch and get ready to win more business in 2020.
Wishing you a prosperous New Year.